Tuesday, February 4, 2014

Fight back against Coca-Cola's multilingual agenda!

A timely post about from www.proenglish.org about a Coca Cola Super Bowl ad. This follows this post about the consequences of the State of the Union. In the meantime, you can get more involved if you like here and read an interesting book HERE.


2014 SuperBowl Commercial - Coca-Cola Multi-Language Coke "It's Beautiful" Official Big Game Ad :60
2014 SuperBowl Commercial - Coca-Cola Multi-Language Coke "It's Beautiful" Official Big Game Ad :60
00:01:01
Added on 2/03/14
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Fight back against Coca-Cola's multilingual agenda!
Take Action Graphics
February 03, 2014
Super Bowl XLVIII is over, but America is still reeling from one commercial that aired during the big game. 

Did you see it? 
 
Click the video to watch the controversial Coca-Cola Super Bowl commercial

Coke Ad
 
Coca-Cola’s ad entitled, “It’s Beautiful,” featured people of different ethnicities singing the patriotic song “America, the Beautiful” in a handful of selected foreign languages.  The languages included Arabic, Spanish, Hindi, and Tagalog. 
 
Of course, private companies are free to market to consumers in any language they chose.  This, too, would be true under an official English law.  However, we believe that this Coca-Cola commercial directly undermined the spirit of national unity “America, the Beautiful” was intended to foster.  Instead, the divisive ad wrongly depicts Americans as separate linguistic groups and rejects the historical American ideal of one nation unified under a common language - English.

ProEnglish believes that American companies, like Coca-Cola, should demonstrate greater corporate responsibility and promote civic unity, not disunity, whether that means linguistic or any other kind.

We encourage you to stand up for English unity in America and let Coca-Cola know what you think!

 
TAKE ACTION!

Contact Coca-Cola’s Consumer Affairs department!

Let them know what you think about their foreign language ad targeting a largely English-speaking audience during the Super Bowl.

 

Call: 
1-800-GET COKE (438-2653)

Write: 
The Coca-Cola Company
Attn: Good Answer
P.O. Box 1734
Atlanta, GA 30301


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